How We Help
We take care of the dirty data work, so that you can focus on your core job – [storytelling, player (e)valuation, team & opposition analysis] – armed with easy to understand visualisations.
Visual Library
Over 100 data-led visualisations to unearth relevant information and help optimise your analysis processes.
Custom Analysis
Customised reports & applications to support informed decision-making on and off the field.
Database
Over 30 years of match sheet data for an extra layer of context, insights & storytelling.
Research & Consultancy
Partner with us to harness predictive analytics and leverage our expertise to drive success for your organisation.
Sample Downloads for Media

WHO WE HELP
From data analysis and bespoke solutions to revolutionary insights and consulting services, we provide a tailored approach to unlock the full potential of your data-driven journey.
We help professional football clubs, players and their representatives (scouts & agents), plus those who tell stories about them (media) to get the most out of sports data.
Media
- Powerful & innovative storytelling.
- Informed analysis & talking-points for print & studio.
- Compelling narratives pre & post-game and more.
Professional Clubs
- Team, player & opposition analysis.
- Metric and model development.
- Save hours in game preparation and more.
Betting Companies
- Advanced models for game outcomes & betting odds.
- Real-time performance tracking and statistical analysis.
- Compelling content that drives betting activity.
Scouts & Agents
- Data-based transfer market activity & evaluation.
- Informed Decision and deal making.
- Save hours in player performance appraisal and more.