Born from a Love of the Game, Driven by the Power of Data
Laduma Analytics started with a simple idea: African football deserves better analysis. What began as a small blog has grown into a movement reshaping the way local football is analysed, understood, and celebrated. We’re here to illuminate the hidden layers of the game – and we’re just getting started.
VALUES
Curiosity
Asking questions that drive the pursuit of new knowledge.
Innovation
Embracing new ideas and continuous improvement in everything we do.
Integrity
Acting ethically and transparently with reliable data.
Passion
Channeling maximum energy into everything we do.
Our Dynamic Founders
With a background in Sports Science from Dublin, Alex brings a wealth of experience as a data analyst for Houston Dynamo in MLS. Previously a data consultant for Dundalk FC and experienced in coding, data analysis, and visualisation, including work in the UEFA Champions League.
With a strong background in Statistics and Accounting, combined with extensive experience across 10 African countries, Lee leverages his mathematical expertise and deep cultural understanding to tailor our products and services perfectly for the African market.